Just under 18 million euros (21 million dollars) are flowing into 4screen’s account. The round is led by Bosch Ventures, NewRoad Capital Partners from the USA, and Bayern Kapital. All previous investors, including S4S Ventures, Continental VC, Summiteer, and BayBG, are participating again.
The goal of the financing is to expand the platform internationally, which is already active in 12 countries. The startup’s technology connects companies with drivers through screens in the vehicle. Global and local brands gain a new channel to address customers in real-time along their route.
In-vehicle interaction as a new marketing channel
4screen develops a platform that is natively integrated into the digital interfaces of vehicles. Drivers receive contextual hints about nearby stores, restaurants, or gas stations – depending on location, car brand, fuel level, or battery status. The technology is manufacturer-agnostic and is already integrated into the operating systems of automotive brands such as Mercedes-Benz, Audi, Toyota, Hyundai, and Stellantis.
CEO and co-founder Fabian Beste emphasizes:
“From the very beginning, our goal was to create a platform that improves the driving experience while connecting brands, third-party providers, and automakers in new ways – stakeholders that have largely operated separately from each other. This financing is a strong signal of confidence in our vision and the progress we have already achieved. With the support of our investors, we are ready for the next step on our international growth trajectory.”
4screen’s market potential convinces investors
Ingo Ramesohl, Managing Director and Co-Head of Bosch Ventures, sees 4screen playing a key role in the mobility of the future:
“With the transformation of mobility, the driving experience is increasingly becoming an integral part of our digital everyday life. 4screen opens up a new level of connectivity and turns the vehicle into an intelligent, interactive environment. With strong OEM partnerships and tangible market momentum, we see 4screen as a decisive pioneer for the next generation of connected in-car experiences. We are proud to support this vision and accompany the company’s continued growth.”
John Sheehy from NewRoad Capital Partners is also convinced:
“I have worked in the marketing industry for decades – and I have rarely witnessed an innovation that opens up such a powerful and previously untapped channel as 4screen. The team has built an unprecedented reach and depth within the OEM ecosystem and in key international markets in Europe and North America – and is already working with leading major customers such as McDonald’s, Waitrose, and Shell. This is a clear signal of growing demand.”
4screen plans to use the new capital to strengthen its presence, particularly in the USA, further develop technological features, and acquire new partners on the platform and automotive sides.
